In no case should it look like a dry retelling of a plot or a monotonous listing of unfolding actions. The synopsis is a brief and fascinating presentation of the film’s history that will intrigue the viewer from the first words. Surely you already have a synopsis, since it is often written long before the film is made. You can generate these items at .Ĭomplete Guide «How to make poster for a film» It is also necessary to post information about previous participation in festivals and awards (laurel wreaths). The names of the key members of the crew and the leading roles. Vivid quotes from media reviews on your film (briefly) In a sense, it looks like a poster, which should include the following information:Ĭontact information of the studio, producer company or director The first page attracts attention and advertises your film. The creation of a press kit is usually started when the film has received the first invitation to participate (in case of large and prestigious festivals) or if it is in the active period of the festival promotion. Therefore it is necessary to work on it skillfully. Often the press kit comes into the hands of journalists before the screening of the film, forming the first impression of the film and its author. Some festivals such as the Tribeca Film Festival publish press kits on their website, others place print versions at the information desks in the press rooms and distribute to the media before press shows. As a rule, press kits are actively used by the PR departments of major festivals as advertising of the film and the film festival itself (in other cases, they serve as additional information material for selectors). The press kit is sent to the organizing committee of the festival along with an application for participation or at the festival request when the film is already included in the competition program. So it is primarily aimed at media representatives, festival selectors, and buyers. Its main task is to draw attention to the film and to acquaint with the project as many professionals and viewers as possible. The form and content of the press kit are similar to the presentation. We’ll name 7 hallmarks of an effective press kit. It has an important role in the promotion, but ironically it is often overlooked by novice directors. Press kit is an image booklet of your film, which contains detailed information about the project.
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